Overview:
Setdev is the guru of RummyCulture, embodying wisdom and expertise in the game of rummy. Calculating, precise, and highly practical, he represents the strategic thinking and sharp skills required to excel in the game. He inspires players to hone their abilities and master the art of rummy with confidence and precision.
The project involved revamping the mascot which, though already existed, didnt align with the brand identity.
The goal was to create an introduction video of the new and improved Setdev which shows his persona to the audience.
Process:
I worked as the Animation Supervisor on Travel Quest, leading the UI animation pipeline from concept to implementation. My responsibilities included creating and refining animations in After Effects, ensuring their timing, style, and overall look and feel matched the game’s vision. Beyond design, I also collaborated closely with the development team to guide the integration of these animations into Unity, overseeing the process to ensure that the quality and fluidity were preserved in-engine. This dual role required both creative direction and technical oversight, allowing me to bridge the gap between design and development effectively.
Concepts:
I was also involved in designing the concepts for the levels and progression. As part of this, I created aesthetic layouts of the levels, focusing on how players visually journey through each country. These layouts later served as the foundation for building the screens in 3D, helping to bridge the design vision with the final game environment
