Overview:
Setdev is the guru of RummyCulture, embodying wisdom and expertise in the game of rummy. Calculating, precise, and highly practical, he represents the strategic thinking and sharp skills required to excel in the game. He inspires players to hone their abilities and master the art of rummy with confidence and precision.
The project involved revamping the mascot which, though already existed, didn't align with the brand identity.
The goal was to create an introduction video of the new and improved Setdev which shows his persona to the audience.
Process:
I was involved in this project from the conceptualization of the mascot. I collaborated with the character designer to create the new identity of the mascot which aligned with the brand. I was also closely in contact with the copywriter as part of the scripting, making sure the script brings out and enhances his persona.
A lot of research was done also, as the script involved mostly busy streets, to make sure that all road safety rules and regulations were followed, and also to make the layout look as relatable as possible.
Storyboarding the video was next.
Rigging:
Rigging was initially a challenge, as I had just two weeks to build an industry-level rig. I explored every possible approach, researched templates, and pushed myself to meet the deadline. In the end, I delivered a solid, fully usable rig that I was proud to have completed on time.
Animation:
I took the initial storyboard and brought it to life as a fully animated sequence, carefully shaping the flow so the visual narrative aligned with the brand’s identity. I focused on achieving fluid character and vehicle motion and realistic timing, paying close attention to small details that made the performance feel natural. This process not only strengthened the storytelling but also elevated the overall impact of the animation.
Highlights:
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